Marketers as business leaders
Consumer expectations are rising, competition keeps growing, and channels continue multiplying. The only way
for companies to stay relevant and overcome these challenges is through genuine business transformation.
Business transformation offers the opportunity for companies to “rethink their business and operating models to deliver breakthrough value,” according to Deloitte’s recent report “Thinking big with business transformation.”
As the first touchpoint in the customer journey and arguably
the most cross-functional department in the organization, marketing has a unique opportunity to lead this charge. In fact, 50% of CEOs now view CMOs as the primary drivers of disruptive growth.

Jump-starting business transformation requires marketing teams
to move faster and execute more flawlessly than ever before. The ability to perform at this level depends largely on the way work is taken in, assigned, managed, delivered, and measured.