Ыere’s pressure across the business to continually update the storefront with more functionality across more channels. We’re constantly reminded that shopping behaviours are changing and that the store needs to adapt quickly to stay ahead of the game.
But it’s not easy.

If you’re anything like 84% of IT leaders in B2B1, you’re not happy with your ecommerce solution. And it’s probably no surprise that ongoing maintenance issues swallow up over 41% of IT time.

But neither support change especially well.

To keep pace with digital expectations, businesses need flexibility, fast time to market, and low total cost of ownership (TCO).
It makes much more sense to take a hybrid approach. Keep some core components of your platform as a traditional, coupled architecture. Retain these out-of-the-box services at the centre of the platform and then add modular features based on specific business needs.

You’re then beUer placed to make ecommerce technology decisions in line with customer use, business impact, and how it places
your brand for the future.