Introduction
We live in a digital age where communication is fast, and innovation even faster. Companies operate with no
preconceptions or rigidity about how they’re going to operate. They’re able to adapt to market trends because they maintain a steady focus on customer engagement and feedback. Their responsiveness lets them ensure satisfaction and deliver value at a time when customers have more options than ever before.

This high-velocity process is the essence of Agile. It has the power to transform your marketing team into the ultimate customer-centric organization, able to pivot quickly to capitalize on customer needs and market trends.

This ebook is a guide to transforming your marketing team into an Agile machine.